6) Sales / Marketing

Performance Optimisation Program – Manufacturing

Step 6: Sales / Marketing

In this step we address issues that may exist in the Sales & Marketing team and then work on optimising this function’s performance.

The Sales Team

We identify square pegs in round holes – i.e. bad hires and consistent underperformers

We develop exit and recruitment strategies.

We sign-off on Job Scorecards for key roles in the team (e.g. Sales Manager) and metrics that ensure high performers stay that way.

Sales & Marketing Optimisation

We utilise our model for performance optimisation to address the priority problems in the Sales & Marketing function. See below.

Performance Optimization Model

Important deliverables for this step include:

  1. Sales & Marketing Scorecard
  2. Leaderboards
  3. Training Plans
  4. Sales & Marketing Optimisation Project Plan ( by month )