Our 4th Focus Area


A business that doesn’t execute well or have good discipline, is forever fighting fires. For example – late shipments, wrong invoices or someone missed an important sales meeting (and deal).

Everyone seems to be spending too much time fixing things that should have been done right the first time. As a result, the business is likely generating less than industry-average profitability.

This phase in the optimisation program is targeted toward ensuing ALL main processes are drama-free, and driving profitable growth.

If the business is disciplined and executing well, owners can expect 2-3 times their industry profit margins.

What we do in this step is implement our checklist of the fundamental habits that are essential to good discipline and execution. Note these habits cannot be embedded overnight. It may take a good 2-3 years to fully embed all of them, however the benefits are immediate once this phase starts.

Some examples from our checklist – Does your leadership team allow for open dialogue and constructive conflict to occur? Are crucial conversations being had? Do leadership team members know how to have a crucial conversation or does politics prevent this? Has your leadership team got what we see often – the fatal “kiss of yes” syndrome?

Most business owners who have engaged consultants in the past, complain that nothing ever got done. Things were not executed fully. Therefore, this section is crucial. We place a truckload of time and effort (and our reputation) on getting execution and discipline working in the business.

A disciplined business has a rhythm that less profitable businesses don’t.