Our Current Net Promoter Score
January 24, 2021
In short, the Net Promoter measures customer loyalty between you and your customer with just one single number. The simplicity of the methodology is brilliant.
This one number is the net result of those customers singing your praises minus those saying bad stuff about you and your business.
We have used the Net Promoter Score, since the method was introduced in 2003 by Fred Reichheld at Bain & Company. Fred published his work in the Harvard Business Review in an article, the “One Number You Need to Grow”.
At deConstantin, we use the NPS after every project. And we publish the live result on this page.
An NPS score in excess of 50, is outstanding! Apple’s score is around 70.
If you would like a trial run with the Net Promoter Score survey, all we need is a file with customer emails and their first name.