Strategy to Power-Up your Quality of Earnings

• January 26th, 2017
• Jeremy
• No comments

Our clients want to serve as many customers as possible – and they want a “strategy” to help them sell to everyone! Trouble is, catch-all strategies rarely work. By trying to appeal to everyone, you won’t meet anyone’s needs particularly well. Instead, target only the customers who most matter to you. Then delight them –  especially the ones who generate quality earnings. Indecision is a common problem for many company owners and managers. In my business, our chosen client is a mid-to-large private business located in Australia that’s willing to pay for sound turnaround and transition expertise. A simple decision…