Our 3rd Focus Area


Do you know where to play and how to win in the particular customer niche that is both great to deal with and prepared to pay handsomely for your products and services? Do you have the core capabilities and systems to execute on your Strategy?

Strategy is often pooh-poohed by business owners as being too theoretical and ephemeral.

A Play-to-Win Strategy (Lafley & Martin) is crucial for any business, no matter the size. If you are playing second fiddle to a competitor and falling further behind, they most likely are dancing to a Play-to-Win Strategy and are dominating your industry.

First up in this section, we bridge the earlier People section with your new Strategy via values, purpose and core capabilities. We then determine the ideas that will enable you to leapfrog the competition and start leading not following –  where to play and how to win. Most businesses we encounter look at who is the market leader and copy them. Playing-to-Win is a new mindset for these business owners.

To visualise the Play-to-Win Strategy such that all can execute, we develop multiple large one-page posters. A one-page Play-to-Win Strategy and a one-page Marketing Strategy, times the number of locations.

The benefits? Top-line revenue growth and increased profit margins. And a third. Customers will start to beat a path to your door and less so to the competitor’s.