Archive for May, 2016

Customer Loyalty – it can make or break a business exit or transition

Customer Loyalty – it can make or break a business exit or transition

A savvy business investor or buyer will check out how loyal your customers are. The larger the transaction the more certain I am this will occur. Do your customers love you, do they talk negatively about you when you are out of earshot, or couldn’t they care less about you? The challenge for any business owner (especially if you have an exit or transition in mind) is to make absolutely sure you have a loyal following, well in advance of the investor or buyer doing their due diligence. A business recently fell well short on their customer loyalty test, which…